Regular price of both $3999 and $4599?
It’s probably just a typo, but it feeds my suspicion that MSRP is a convenient invention to create the impression of a good deal—a classic call from the Ron Popeil playbook.
I feel a little bad using this as an example, because in all honesty, $2,600 is a better-than-most deal for a full Ultegra rig. Personally, I’d love to see it at $2k flat, without wheels, but that’s a complaint for another time.
But as always, if you can wait another season or two, don’t mind a few substitutions, and aren’t hung up about what it says on the downtube…